Broadcasting a B2B message: Sonic Branding in Forbes

Written by Simpatico PR

Posted on 2021-10-19

Sonic branding is a concept brands see as increasingly important in a cluttered, ever-evolving technology landscape. Our media consumption has gone through the roof in the past year and this trend is seemingly set to continue.

We helped our B2B PR client amp, a global sonic branding agency, create an article for Forbes on “How Technology Has Grown to Shape the Soundtrack to Our Lives” – providing a window to the world of sonic branding and how its golden age may be approaching as the world continues to evolve.

Sonic branding is transforming marketing to include audio as a key tool for facilitating closer relationships and recognisability in branding. New tech means more audio, and more audio, means more possibilities for the way people perceive and engage with brands.

Sound is becoming a fundamental part of the relationship-building process, between people and brands. Investing in the creation of music that is designed to represent a brand in many different contexts from advertising to point of sale is now regarded as being as important as creating a visual logo.

CEO and Founder of amp Michele Arnese drops pieces of advice towards these goals throughout the article. One of which is to define your major sonic cues and touchpoints – following on to create sonic assets and carefully implement these in their appropriate context to start building brand memory structures. This enhances your brand recognition and equity in the long term, as consumers will start to recognise your brand not only visually, but also through sound.

As Michele states, “We’ve come a long way from a solitary jingle representing a brand, or even associations with existing music through licensing.”

Recognition of the importance of sonic branding and amp’s market leading approach is all part of a wider B2B PR strategy to position amp as a global leader in sonic branding, giving exposure to their cutting-edge approach and excellent team. It’s a great example of B2B story-telling in the age of change.

Imagery credit amp sound branding