About us
About us
In a world where technology and social trends are reshaping every sector, it's never been more important to tell your story.
Our Approach
We've created a transformational approach to business PR. We call it the Book of Ideas©
Like all the best ideas it's beautifully simple. It's an approach to business PR and content marketing that combines editorial ideation and integrated content planning to arm businesses with a powerful library of editorial ideas and IP that can be deployed over time.
The ideas we create are razor sharp - that means the media will listen to them and your target audiences will want to read them.
The Book of Ideas© is also highly measurable and flexible enabling you to constantly create fresh PR and content ideas that will support your changing objectives.
Telling your business story with purpose
We offer decades of experience in business PR, journalism and content creation working with global enterprises as well as well as with smaller businesses and entrepreneurs.
Our client experience covers a wide variety of industries such as martech, ecommerce, adtech, media, marketing, design, service design, data management, SaaS, telco, fintech, cyber security and business consultancy sectors amongst others.
Leadership Team
Patrick Barret
Editorial Director and Founder
Patrick Barret
Editorial Director and Founder
I am an award-winning public relations director and former journalist with 25 years' experience, my expertise is focused on business thought leadership, media relations and business communications strategies, built for a world where change is a constant.
At Simpatico PR, I work as Editorial Director and communications consultant for large companies, start-ups and entrepreneurs in the technology, innovation, media, marketing, branding, design and creative sectors.
Business and technology innovation and the impact this has on industry and society is the core theme I constantly return to.
The ability to create original and compelling content angles and ideas as well as organising these into an effective strategy, is the key difference Simpatico offers ambitious businesses.
Before moving into PR, I was Editor of Media Week (UK) and a journalist for titles such as The Guardian and Marketing magazine.
Specialties: Business PR, B2B PR, B2C PR, Tech PR, social media, thought-leadership content development, media relations, copywriting, marketing and social media.
Latest Tweets
03rd December 2021
How can brands better reach people with disabilities? It's time for them to use the tools to make disability-inclus… https://t.co/hhkdUTzksS
03rd December 2021
Meta is continuing funding of its journalism training project to encourage more diverse and regional journalists to… https://t.co/WzOczge1Ew
02nd December 2021
@amazon opens two new till-free stores as it steps up march on London, via @EveningStandard: https://t.co/e1FyIWWKZR #tech #business #retail
02nd December 2021
@Spotify's 2021 Wrapped campaign includes games, videos and interactive features, via @Campaignmag:… https://t.co/ovTTn6dqXh
01st December 2021
Digital technology rules as NFT tops art world power list. @EveningStandard reports: https://t.co/9Fhp1g0R90 #tech #business