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In a world where technology and social trends are reshaping every sector, it's never been more important to tell your story.

Experts Buy Experts

We are a team of senior consultants. Our B2B PR agency is built around experts who can offer informed advice, challenge and enhance your ideas and offer effective views on how to present your proposition, team and business brand to the audiences that matter.

We offer decades of experience in B2B PR, journalism and content creation working with global enterprises as well as with smaller businesses and entrepreneurs.

We've run marketing teams, businesses and supported millions of pounds in incremental growth for clients.

Our client experience covers a wide variety of industries such as martech, ecommerce, adtech, media, marketing, creative advertising, design, service design, data management, B2B SaaS, telco, fintech and venture capital amongst others.

Our Approach

We've created a transformational B2B PR agency approach. We call it the Book of Ideas©

Like all the best ideas it's beautifully simple. It's an approach to B2B PR and content marketing that combines editorial ideation and integrated content planning to arm businesses with a powerful library of editorial ideas and IP that can be deployed over time.

The ideas we create are razor sharp - that means the media will buy into them and your target audiences will want to read them.

We work in partnership with our clients.

We will become an extension of your team, sharing the vision and drive to deliver results that will help your business grow.

Because we only offer senior people with the experience to advise other senior people, you can expect honest opinions and observations.

We create truly effective long-term relationships with B2B leadership teams that understand the value great PR can deliver in-terms of business growth, fame and value.

Our client service ethos is framed by a transparent matrix of costed communications deliverables including social content, PR-able thought-leadership, expert commentary opportunities across specialist and national media as well as research and IP development, whitepapers, events and awards.

We are a no-nonsense B2B PR agency team driven to achieve success for you and ourselves.

Leadership Team

Patrick Barrett Simpatico PR

Patrick Barrett

Founder & Editorial Director

Natalie Linder Simpatico PR

Natalie Linder

Senior Consultant

Matthew Walker Simpatico PR

Matt Walker

Senior Consultant

Patrick Barret

Founder & Editorial Director

With 30 years' experience, Patrick is an award-winning B2B PR agency director and former journalist.

Working with B2B PR clients such as Accenture, Fjord, Landor, Mindshare, Merkle, JKR, Global Media, Rajar, Mackevision the7stars, GumGum, Kinetic Worldwide, Fallon, McCann and OMD, Patrick has been behind stories and thought-leadership ideas that have influenced a broad cross-section of the marketing, design and tech innovation sectors.

Patrick launched Simpatico PR in 2010, with a mission to elevate the quality of thought-leadership content B2B PR clients took to the media and as a result achieve more consistent, impactful exposure.

With proactive content development and media relations at its core, Simpatico PR has worked with start-ups and entrepreneurs in the technology, innovation, media, marketing, branding, design and creative sectors.

Before moving into B2B PR agency life, Patrick was Editor of Media Week during the first dotcom boom and a journalist for titles such as retail business publication SuperMarketing, The Guardian's Media Section and Marketing magazine, now part of Campaign.

With a career spanning the birth of mobile communications, digital media, the emergence of social and search tech platforms, the arrival of programmatic advertising and the emergence of service design, customer experience marketing, AI and Web 3.0, Patrick helps ambitious innovative businesses create original and compelling content angles, ideas and B2B PR strategies.

In his spare time Patrick has become an expert in listed building renovation, holds a Private Pilot Licence and enjoys walking close to home across the beautiful Exmoor National Park.

Natalie Linder

Senior Consultant

A former journalist and business owner Natalie is confident communicator with a natural ability to build strong relationships with clients.

Natalie's B2B PR expertise was forged working with a rich mixture of start-up and fast growth technology businesses ranging across professional service SaaS, fintech and service design amongst others.

After graduating with a BA (Hons) in Journalism, Natalie moved to Norfolk starting her career working as a researcher for Anglia Television before writing for an Archant produced regional boating magazine.

In 2009, she pursued her dream of running her own business - a riverside pub on the Norfolk Broads specialising in locally sourced produce. Following a full renovation of the derelict grade II listed building, Natalie created an award-winning establishment with a solid reputation for good food and service, hosting weddings and other events including a prestigious annual sailing event.

Two children later, Natalie returned to her media roots working for a tech B2B PR agency specialising in building brand awareness for start-ups and scale-ups in the UK and Europe before joining Simpatico PR in 2022.

As a Senior Consultant, Natalie plays an integral role in developing clients' PR strategies in line with their business objectives through creative and innovative PR campaigns which deliver solid media coverage in key titles both in the UK and on a global level.

Matt Walker

Senior Consultant

Matt Walker has more than twenty years' experience in B2B PR and corporate communications, specialising in media and technology.

Matt started his career as a journalist before running the in-house communications department for the UK's digital television trade body. In this role he oversaw government and industry communications as the country switched from analogue to digital television. Following the completion of digital switchover, Matt joined leading out-of-home media owner Clear Channel UK, initially as Head of Communications before taking on additional responsibility for Marketing.

Following a two-year spell as Communications and Marketing Director for a Consumer Electronics brand, Matt joined the UK's Office of Communication (Ofcom). As a member of one of the UK's most high-profile media teams, he was in daily contact with journalists from the national and broadcast press and provided strategic communications advice and media training to senior members of the Ofcom team.

After leaving Ofcom, he worked for a number of PR agencies at Account Director level, representing multinational clients such as ABB Smart Buildings and SolarEdge.

Matt has been a member of the London Transport Museum Poster Art Marketing Committee, the Living Wage Foundation communications group, and the steering committee for Art Everywhere - a national outdoor art exhibition. He has provided communications support for a number of charities and not for profit organisations and has been invited to both Clarence House and Buckingham Palace in recognition of his work with the Prince's Trust.


You can get a taste of our B2B PR agency work including media coverage generated for clients as well as articles and insights we find interesting, by taking a look at all of our social feeds.