About us
About us
In a world where technology and social trends are reshaping every sector, it's never been more important to tell your story.
Our Approach
We've created a transformational approach to business PR. We call it the Book of Ideas©
Like all the best ideas it's beautifully simple. It's an approach to business PR and content marketing that combines editorial ideation and integrated content planning to arm businesses with a powerful library of editorial ideas and IP that can be deployed over time.
The ideas we create are razor sharp - that means the media will listen to them and your target audiences will want to read them.
The Book of Ideas© is also highly measurable and flexible enabling you to constantly create fresh PR and content ideas that will support your changing objectives.
Telling your business story with purpose
We offer decades of experience in business PR, journalism and content creation working with global enterprises as well as well as with smaller businesses and entrepreneurs.
Our client experience covers a wide variety of industries such as martech, ecommerce, adtech, media, marketing, design, service design, data management, SaaS, telco, fintech, cyber security and business consultancy sectors amongst others.
Leadership Team
Patrick Barret
Editorial Director and Founder
Patrick Barret
Editorial Director and Founder
I am an award-winning public relations director and former journalist with 25 years' experience, my expertise is focused on business thought leadership, media relations and business communications strategies, built for a world where change is a constant.
At Simpatico PR, I work as Editorial Director and communications consultant for large companies, start-ups and entrepreneurs in the technology, innovation, media, marketing, branding, design and creative sectors.
Business and technology innovation and the impact this has on industry and society is the core theme I constantly return to.
The ability to create original and compelling content angles and ideas as well as organising these into an effective strategy, is the key difference Simpatico offers ambitious businesses.
Before moving into PR, I was Editor of Media Week (UK) and a journalist for titles such as The Guardian and Marketing magazine.
Specialties: Business PR, B2B PR, B2C PR, Tech PR, social media, thought-leadership content development, media relations, copywriting, marketing and social media.
Latest Tweets
20th May 2022
What does music mean to the marketer? @BrandingAmp in @ForbesCMO looking at why more brand marketers see music as… https://t.co/ykvg5wqDnG
18th May 2022
Everything has changed and yet nothing has - some thoughts here on how to get get your b2b PR and thought-leadershi… https://t.co/M7AUbLpexg
18th May 2022
How #advertisers should play the field in #esports @TheDrum https://t.co/AYfRSF6ugy
18th May 2022
Older people use #TikTok to defy ageist stereotypes @guardian reports: https://t.co/bDHNqjLmC6 #socialmedia
17th May 2022
#OOH fights for greater ad share as it cites better value on action taken by consumers @Digiday https://t.co/EVuFQzdeRb #advertising