We recognise that businesses in many sectors are facing unprecedented change and that technology and content are integral to effective corporate communications. In this rapidly changing world, we can help you create a credible narrative that will tell your story and enhance your corporate profile by generating:
Having made the case for earned media to become part of the marketing mix, this post delves into how businesses can make it happen. Read on for four steps on the way to PR-led content marketing success.
Many sources cite the decline of print journalism, but Monocle's recent tenth anniversary media summit gives many reasons for journalists, designers and printers alike to take heart in the future of a classic medium.
It's now easier than ever to integrate owned, earned and paid media channels, yet earned activity still tends to operate apart from the wider marketing mix. In the first of a two-part series following Gorkana's recent 'The rise of earned media' debate, we ask: what is the case for integration, and should PR lead the charge?