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WE ARE A BUSINESS PR AGENCY FOUNDED BY BUSINESS JOURNALISTS. WE DELIVER A FUSION OF INTELLIGENT MEDIA RELATIONS, CONTENT CREATION AND PROACTIVE PR STRATEGIES THAT ADD VALUE.

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Simpatico Pr
Content & Technology
We recognise that businesses in many sectors are facing unprecedented change and that technology and content are integral to effective corporate communications. In this rapidly changing world, we can help you create a credible narrative that will tell your story and enhance your corporate profile by generating:
  • •   IDEAS THAT SHAPE OPINIONS
  • •   CONTENT THAT ENGAGES AND INFLUENCES
  • •   CONSISTENT POSITIVE EXPOSURE
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Having made the case for earned media to become part of the marketing mix, this post delves into how businesses can make it happen. Read on for four steps on the way to PR-led content marketing success.
Posted on Mar 17, 2017
Many sources cite the decline of print journalism, but Monocle's recent tenth anniversary media summit gives many reasons for journalists, designers and printers alike to take heart in the future of a classic medium.
Posted on Mar 03, 2017
It's now easier than ever to integrate owned, earned and paid media channels, yet earned activity still tends to operate apart from the wider marketing mix. In the first of a two-part series following Gorkana's recent 'The rise of earned media' debate, we ask: what is the case for integration, and should PR lead the charge?
Posted on Feb 27, 2017
We could see 80% of businesses adopt chatbots by 2020. If that's to happen, what should businesses consider now to ensure that this new interface adds value, not risk?
Posted on Feb 20, 2017
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