Many companies and organisations are sitting on a wealth of knowledge and expertise that could help transform their market profile and support business growth.
We've created a transformational approach to business PR.
We call it the Book of Ideas©.
Like all the best ideas it's beautifully simple. It's an approach to business PR and content marketing that combines editorial ideation and integrated content planning to arm businesses with a powerful library of editorial ideas and IP that can be deployed over time.

Our unique approach to business PR, coupled with our journalistic expertise, will create a stack of editorial ideas, which along with your existing assets can be channelled into a coherent and effective business PR programme.

We'll also help your business develop content or intellectual property into integrated PR and marketing campaigns that support your business objectives.

Our approach to thought leadership embraces a range of activity including:

  • Proactively-placed editorial articles
  • Engaging case studies
  • Marketplace research and analysis
  • Creative and video
  • Whitepapers and market reports
  • Social media strategy and tactics
  • Events and speaker platforms
Leadership Profile

Whether you're the founder of a tech start-up or a board member of an international corporation, developing your personal profile and projecting your points of view can be hugely beneficial to the business or businesses you work for or have a stake in. Our experience as former business journalists means we connect with clients at their level, bringing knowledge and expertise to the table that will create a tailored programme with the right balance of nuanced messaging and dynamic media targeting.

Contact us for a free assessment of your potential Book of Ideas©.


Astus CEO Frances Dickens appeared on The Apprentice You're Fired alongside Lord Sugar's aide Claude Littner. Hosted by comedian Jack Dee, the show aired on 21 October 2015 at 10.00pm and was watched by 1.72m (10.1% share).

The 7Stars
BBC News

Jenny Biggam, co-founder of the UK leading independent media agency the7stars, on the rise of flexible working and management innovation.

Simpatico PR
Case Studies
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