Case study: B2B PR Agency for - Merkle
Merkle is a data-driven, tech-enabled, global customer experience management (CXM) company - established recently in the UK and EMEA through rapid growth and acquisitions.
Covering UK and EMEA media, our mission is to explain Merkle’s multi-facetted proposition, visionary approach to CXM and progressive company culture.
Our approach created a layered communications programme planned around a hierarchy of thought leadership ideas – strategic visionary ideas through to niche issues designed to promote specific services.
Across this ran proactive tactical media relations, a very busy news pipeline, awards and events support.
We also developed a strong business profile element designed to promote Merkle’s DEI initiatives and business culture.
Our B2B PR strategy took Merkle’s Customer Experience Marketing proposition to market with proactive media ideas and a constant drum-beat of coverage that kept pace with the business’ exceptional growth and helping establish Merkle as an industry leader.
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