Case study: Making b2b tech PR special
Independent digital production company producing, Specialmoves is renown for pioneering development work creating high-end content platforms and games.
Whilst the company had enjoyed success working with big name brands, producing work using cutting edge techniques, it was relatively unknown to many in the digital marketing industry.
As many of the products and services provided for their clients were white-labelled for marketing agencies, it was extremely difficult to gain to publicise much of the work they did.
Specialmove appointed Simpatico PR to create a bespoke b2b pr agency programme.
We identified what made Specialmoves special and the impact its cutting-edge work could have on client communications and the wider market.
We positioned the senior management team as industry thought leaders and got them in front of influential journalists to discuss how Specialmoves could contribute to their magazine or newspaper.
Our B2B PR agency programme delivered:
• Thought leadership themes that were targeted at key publications covering technology, marketing, national and consumer press.
• From zero exposure in key media, we quickly achieved consistent profile building coverage including The Guardian, Wired, Campaign, Contagious, and Netimperative and many more on target media titles.
• Our thoughtful approach to b2b pr secured meetings and built relationships with journalists from the nationals and key trade media.
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