Case study: B2B PR - Kinetic Worldwide - long-term B2B PR
We’ve been working B2B PR agency for WPP’s global out-of-home (OOH) media agency Kinetic since 2011.
The COVID dominated years of 2020 and 2021 proved to be one of the most challenging periods in the history of poster advertising. A medium that had enjoyed dramatic growth through digital transformation, faced serious challenges.
Our mission in 2021 was to enable Kinetic to reset the terms of debate about OOH by bringing to life the dramatic innovations in the medium that is propelling it back to future growth.
We created a B2B PR thought leadership and media relations programme designed to relentlessly deliver ideas about creativity, environmental innovation, public service and smart, data-driven audience targeting.
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