Case study: B2B PR agency for OMD UK
The Future of Britain was a two-year (2013-15) research initiative for leading media agency OMD UK, exploring the attitudes and changing behaviour within British society in the wake of the longest economic slump in 70 years.
Working in partnership with OMD UK’s insight team and MMR Research Worldwide, Simpatico PR's B2B PR agency role included developing research that would create multiple PR story angles covering politics, shopping, consumer lifestyles and attitudes towards international and domestic issues.
Earned media: News releases and placed thought-leadership
Owned channels: Dedicated website with bog and Twitter feed; LinkedIn Posts for key leadership team
Future of Britain events: launch event; client event; follow-up half day conference with round two research
Commissioned photography in partnership with Getty Images
Two news releases generating 20+ pieces of coverage including six UK nationals
Follow-up thought-leadership programme generating x2 pieces per month over 18-months
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