Case study: B2B PR agency for Bluemarlin
Our B2B PR agency strategy for brand design and packaging agency Bluemarlin helped establish the company as a leading thinker and innovator in packaging design as well as a strategic brand building consultancy – one that is disrupting the market with strong, provocative points of view.
Simpatico PR was specifically tasked with generated B2B PR trade media exposure in vertical media titles covering fmcg and retail as well as building the agency’s profile in the UK, US and Asia.
Bluemarlin’s leadership team wished to reach brand managers; CMOs; marketers and other business decision-makers with provocative thought-leadership and expert commentary on brand issues.
Our B2B PR agency programme created a series of pieces each month, on very specific brand challenges such as “the reinvention of household paint” as well as wider brand innovation issues in packaging design, food branding and marketing, targeting titles such as The Grocer, Coatings World, FoodBev, BrandPackaging, The Drum, Design Week, Adweek, Huffington Post, Campaign, Mumbrella, Packaging Design USA, Packaging News, Packaging Europe News, UniPack, Packaging of the World, Brand Channel, GraphicDesign, It’s Nice That and Forbes.
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