Case study: B2B PR agency for - the7stars
Our B2B PR agency team helped the7stars become one of the most talked about and respected media agencies with a multi-faceted campaign that built business brand fame.
Our B2B PR programme used smart, issue-based media relations to enable the7stars to punch above its weight and secure exposure across TV, national newspapers, consumer press and of course secure consistent, thoughtful trade media exposure.
Specifically, we were tasked with raising awareness of the7stars' independent business status and expertise in media planning and buying, whilst putting a heavy emphasis on its unique working culture.
Our B2B PR strategy created a sense of buzz around the agency and the7stars became the go to people to comment on media industry issues as well as workplace culture, in order to drive new business and attract talent.
the7stars is the UK’s largest independent media agency with annual billings of £250m (2016)
Over 1,000 graduates apply for each grad vacancy at the7stars
Broadcast exposure on BBC Radio 4, LBC and BBC Breakfast
Widespread national exposure including The Times, The Telegraph, BBC, Stylist
the7stars’ co-founder and CEO, Jenny Biggam, is a go to person for transparency issues in the media landscape
Jenny spoke at The Guardian Changing Media Summit 2017 on transparency issues
JENNY BIGGAM, CO-FOUNDER
“Simpatico has generated headline-grabbing coverage including BBC Radio 4’s Today Programme, Stylist and The Telegraph. This has helped us with new business opportunities as well as to attract talent. They are a great team to work with.”
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