Case study: B2B PR Agency supporting an adtech launch
AdMaxim is a leading adtech and mobile audience engagement company.
It provides agencies and advertisers with a complete, end-to-end, global mobile campaign management system enabling research, planning, creative development, targeted delivery and real-time optimization in one seamless system.
AdMaxim selected Simpatico PR as B2B PR agency to launch the proposition in the UK market and position its technology platform as market leader in the highly complex and competitive mobile advertising technology market.
Adtech PR strategy
The first step was to create a brand positioning for AdMaxim that made a complex proposition easy to understand.
Using the core theme: “Delivering the right message, to the right individual, at the right time” we developed content that explained the business and technology proposition.
We also developed thought leadership ideas that delivered consistent PR exposure in:
• Media and advertising trade press
• National and business media
• Specialist technology media
The B2B PR story we developed has been used across the AdMaxim website, its marketing and PR briefing materials.
Our B2B PR agency strategy delivered an average of five pieces of PR exposure a month for AdMaxim across national media, tech and business press, establishing the company as a leading ad tech provider.
“The team at Simpatico PR quickly got to grips with the complexity of the AdMaxim offer and have given us a consistent PR presence in the highly competitive ad tech sector.”
Sultan Khan, CEO and co-founder AdMaxim
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