Case study: B2B PR Agency for digital product and service design
Our B2B PR agency programme for digital product and service design agency Great State has been engineered to provide very specific business development support in key sectors as well as business brand exposure.
Great State specialise in digital strategy, product innovation, experience design, and digital engineering with deep expertise in developing public sector (particularly defence and security) and digital services for organisations in the higher education space.
Our B2B PR strategy amplified Great State’s specialist expertise by creating a series of thought-leadership pieces relating the strategic rational and challenges faced in each sector when developing digital applications or platforms.
For the defence sector we leveraged Great State’s work with the Royal Navy to create the MyNavy career and service support platform.
In the education space we supported the development of a comprehensive study exploring the current digital landscape of Higher Education. Over 2,000 students were surveyed and university leaders interviewed, with the results revealing an emerging Digital Experience Gap within universities.
We used the study to create multiple thought-leadership articles which were seeded in specialist education and tech media on subjects such as the impact of technology on diversity and inclusion in further education.
In parallel we’ve developed B2B technology thought-leadership focused on key issues relating to UX performance such as edge computing.
And we’ve begun to burnish Great State’s design and creative credentials by building fresh ideas about people’s experience of organisations through digital services.
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