Case study: B2B PR Agency for Fold 7
Advertising agency Fold7, asked us to deliver a B2B PR agency strategy that would dramatically enhance their visibility in the industry and amplify their creative work.
We created a mixed approach to enhancing Fold 7’s profile combining amplification of their creative output through PR and developing a range of thought-leadership ideas using our Book of Ideas© approach.
Our approach to B2B PR brought imagination and structure to the agency’s communications. For example, we delivered national TV, newspaper and trade media coverage for Fold7s creative work such Carlsberg and breast cancer charity CoppaFeel!
Coverage included BBC, Vogue, Metro, The Independent, ITV, The Sun and the London Evening Standard reporting on Fold 7’s campaign, which featured the first female nipple shown on daytime TV in the UK.
Our B2B PR agency programme also developed thought-leadership PR ideas that challenged preconceptions and industry norms such as the future of workplace culture and the business of pitching for client accounts.
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