Case study: B2B PR Agency for The Group
Leading digital corporate communications agency The Group, appointed Simpatico PR as its B2B PR agency to enhance its brand profile and knowledge of the vital role digital corporate marketing plays.
Specialising in web channel design and build and content creation, The Group worked with corporate communications teams in FTSE100 and FTSE250 companies and required a B2B PR strategy that would deliver a far higher business profile across a range of media sectors and communications disciplines including:
PR and corporate communications
National business media
Digital marketing and technology
B2B PR agency solution
We developed a strategy that identified thought leadership issues related to digital corporate communications. We then tailored these to work in a range of specialists media, for example:
We helped The Group package its own IP into PR-able research.
And arguments to persuade the press to investigate why digital corporate communications is a priority issue for FTSE100 companies.
The B2B PR outcome was a consistent flow of high-profile coverage in titles such as PR Week, London Evening Standard, Communicate, Corp Comms magazine, Motley Fool, CFO, IR Magazine, The Drum, PR Moment and B2B Marketing, laying the foundations for The Group’s acquisition by WPP and merger with Addison to create Addison Group.
“Simpatico have been a real find for us.
“They’ve helped us set up our PR and media planning, worked on making our news and research output meaningful, and have been a listening ear when we’ve needed it. All done with care and knowledge and empathy.
Mark Hill, Principal, The Group
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