Challenge

Leading digital corporate communications agency The Group, appointed Simpatico PR as its B2B PR agency to enhance its brand profile and knowledge of the vital role digital corporate marketing plays.

Specialising in web channel design and build and content creation, The Group worked with corporate communications teams in FTSE100 and FTSE250 companies and required a B2B PR strategy that would deliver a far higher business profile across a range of media sectors and communications disciplines including:

PR and corporate communications

Investor relations

National business media

Digital marketing and technology

B2B PR agency solution

We developed a strategy that identified thought leadership issues related to digital corporate communications. We then tailored these to work in a range of specialists media, for example:

Travel

Investor relations

Financial services

Brand marketing

Design

We helped The Group package its own IP into PR-able research.

And arguments to persuade the press to investigate why digital corporate communications is a priority issue for FTSE100 companies.

Results

The B2B PR outcome was a consistent flow of high-profile coverage in titles such as PR Week, London Evening Standard, Communicate, Corp Comms magazine, Motley Fool, CFO, IR Magazine, The Drum, PR Moment and B2B Marketing, laying the foundations for The Group’s acquisition by WPP and merger with Addison to create Addison Group.

“Simpatico have been a real find for us.

“They’ve helped us set up our PR and media planning, worked on making our news and research output meaningful, and have been a listening ear when we’ve needed it. All done with care and knowledge and empathy.

“Highly recommended.”

Mark Hill, Principal, The Group