Case study: B2B PR Agency for - Lippincott
As part of our on-going B2B PR agency programme for global creative consultancy Lippincott, Simpatico PR was tasked with developing a creative approach to support Lippincott's sponsorship of the London Design Festival.
B2B PR would be needed to drive footfall to the company’s LDF exhibition; “Like me: Our Bond with brands”, within the London Design Museum and build thought-leadership exposure around the event.
We pin-pointed a central question that Lippincott’s exhibition posed: “Who’s branding who?” are brands influencing consumers or is the opposite the truth?
This themed fueled:
The exhibition content including interactive elements
A C-suit panel discussion including Lippincott clients
Exhibition social media and brochures
Event publicity design to drive footfall
On-going thought-leadership media relations
The event proved so successful with corporate and consumer audiences that Lippincott restaged “Like me” in New York and San Francisco.
As well as receiving top billing in Creative Review’s round-up of exhibitions to see at the London Design Festival and a double page spread in The Independent exploring the exhibition themes, listings coverage included:
• Time Out
• The Guardian Guide
• All in London
• The Art Key
• Yahoo News
• Under Consideration
• Eye magazine
• Made in Shoreditch
• The Independent
• Creative Bloq
• Creative Review
• Brand Republic
• Transform magazine
• Not Just a Label
• DT Design Talks
“Simpatico PR has become an invaluable partner to us in building our brand profile.
“I rely on their journalistic approach and expertise to help us showcase our point of view, involve us in topical debates and generate high profile coverage across key media targets.
“Time and again they have delivered results for us, including the extensive coverage garnered from our hugely successful exhibition at the London Design Festival.
“They are proactive, strategic, responsive, creative and an all-around pleasure to work with."
Heather Stern, Senior Partner, Lippincott
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