Case study: B2B PR Agency for - GumGum
GumGum is an applied computer vision company and are the original inventors of in-image advertising - contextualised marketing that use sophisticated image recognition software.
Based in the US, we developed a strategic B2B PR thought-leadership programme designed to inspire positive perceptions of in-image advertising and encourage debate around our increasingly image-dominated nature world.
Our expert B2B PR agency team delivered consistent coverage including Campaign, Marketing Week, CNBC, Bloomberg and a panel spot for GumGum’s CEO at Advertising Week Europe.
Ben Plomion, GumGum CMO
“Simpatico PR’s smart, content-led approach was exactly what we needed to launch our business in the UK and help us to grow our market presence. It’s been a pleasure working with them.”
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