Case study: B2B PR Agency for - Fjord (Accenture Song)
Fjord is the world’s leading design innovation company and part of Accenture Interactive. As part of our B2B PR agency programme, we created a 26,000-word report on the future of service design and innovation staking Fjord’s claim as the leading source of thinking on the fusion of technology and brand delivery.
Called The Era of Living Services, the content creation process included numerous interviews with team leaders in different markets, consultation on narrative tone, structure, key arguments and messaging.
The subsequent media relations
• A total of 100+ pieces of coverage in the
likes of Forbes, The Guardian, Huffington
Post, City AM, TechRadar, Contagious,
The Times, The Independent
• Broadcast exposure on BBC Radio 4, BBC
Breakfast, ITV’s Good Morning Britain
• Fjord’s founder and CCO, Mark Curtis is a
go to person for technology predictions
and the ‘4th wave of digital’.
• Over 20,000 visitors to Living Services
• 250+ journalists briefed
• The report’s impact and reach continues
to grow as it has become the lynchpin of
Fjord’s success as well as the core
subject of many Accenture Digital / Fjord
speaker platform activity.
Elsewhere our B2B PR agency programme for Fjord and Accenture Interactive created thought leadership projects that translated into coverage such as a 25-minute documentary on CNBC on design innovation and numerous national and specialist media pieces.
Over seven years we helped Fjord become the definitive agency in the service design space and enabled Accenture Interactive (now Accenture Song) to take a leadership position in digital design innovation.
Mark Curtis, Chief Client Officer, Fjord:
“Simpatico PR have worked for Fjord for several years now and in my view do an excellent job of driving media relations for us – they are proactive, grasp our thinking quickly and write strong pieces.”
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