Case study: B2B PR Agency - supporting trade sale
Potato - Google’s largest external provider of tech development expertise in the UK picked Simpatico PR to provide B2B PR agency support to highlight its cutting-edge development expertise and build its brand profile.
Our b2b PR brief included:
Building Potato’s profile and expanding its customer base amongst brands and agencies.
Supporting plans for trade sale within an 18-month time frame.
Developing thought-leadership PR on the fusion of tech and marketing as well as coding in business.
“This story might be our best one yet - it's really struck a chord. My Twitter & Facebook has gone crazy. An interesting side effect is the internal feedback is superb too.”
Jason Cartwright, CEO, Potato
As well as strong tech and vertical trade coverage highlighting Potato’s ability to develop complex, secure and scalable web applications, Simpatico PR delivered b2b PR building the brand in City AM, The Economist, Daily Telegraph, Evening Standard and The Guardian.
Potato was acquired by AKQA (part of WPP).
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