Case study: B2B PR Agency - Launching a DOOH brand
Executive Channel Network (ECN) is Europe’s leading digital display network designed to communicate with business audiences in the corporate environment.
Reaching more than a million business people business people, ECN is present in hundreds of landmark office buildings across London, Paris, Berlin and many other major cities delivering a mixture of live news and information, full-motion brand advertising and internal communications.
The B2B PR agency challenge was to launch the ECN brand and use PR to build the company’s profile against the following audiences:
Brand advertiser and media planners
• Business community and entrepreneurs
• Corporate communications and internal comms teams
• Property owners and facilities management teams
Our b2b PR strategy positioned ECN as a pioneering company in two fields.
Firstly, highlighting its use of technology to disrupt traditional business models in the Out-of-Home media sector.
And secondly, offering internal communications and facilities management teams ground-breaking new ways to engage work-place audiences.
Using our Book of Ideas approach to B2B PR, thought-leadership PR activity was developed against media representing each audience group.
With monthly targets and quality control benchmarks set, our strategy delivered consistent PR visibility.
In the first year after the launch of ECN our B2B PR agency programme delivered more than 60 pieces of PR coverage across national press, tech publications, specialist vertical titles and business periodicals such as the FT, The Independent, Metro, Marketing Week and Campaign.
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