Case study: B2B PR Agency – Tech shaping the future of higher education
Aula is a learning experience platform for higher education, making it easy for educators to create high-quality hybrid learning experiences.
With Covid-19 creating impetus for significant change in the way universities and other higher education organisations delivered courses Aula’s edtech combines an easy-to-use digital learning platform with learning design capabilities.
Simpatico’s B2B PR agency brief was to build market awareness post-Covid of Aula’s pioneering solution which blended tech platform with the knowledge of expert educational consultants to help universities evolve pedagogies for the digital age.
Using our Book of Ideas© approach, we built a proactive B2B PR programme for Aula that engaged the media, raising awareness of your proposition amongst key target audiences such as university vice chancellors, provosts, ITC and administrative decision makers as well as higher education sector influencers and the wider education business community.
We built range of edtech PR and thought-leadership ideas targeting a spectrum of media from HE and educational specialist titles, technology and IT media, national and international media.
We delivered a drumbeat of coverage consistently achieving results month-on-month in priority targets such as Education Technology, FENews, Wonkhe, University World News as well as wider business titles such as Forbes, CNBC, Business Insider, City AM and tech media such as the Near Futurist.
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