Case study: B2B PR Agency - re-inventing CX SaaS
Danish customer service technology company Dixa, is one of a new wave of customer experience SaaS innovators changing the way brands can communicate with customers by making engagement more human and personal.
Our B2B PR agency challenge was to position Dixa as a pioneer in the field “conversational technology” combing the next generation of customer engagement, relationship management and marketing technologies powered AI to enhance integration of human teams and digital channels.
Our B2B PR agency programme introduced Dixa to UK media and created a content hub for other markets across DACHs to utilise PR and thought-leadership ideas.
Using our Book of Ideas© approach Simpatico PR developed a stack of usable article and media relations ideas designed to establish Dixa’s leadership in conversational CX tech and the concept of using CX tech platforms to build “customer friendship”.
Our strategy leveraged Dixa’s funding rounds, it’s platform capabilities and is vision of business performance powered by faster, integrated systems enabling brands to be more human.
We looked for story opportunities that connected well with key target audiences such as pioneering DTC brands.
The programme fueled social media as well as media profile achieving consistent trade, national and international coverage in titles such as Techcrunch, City AM, MyCustomer, The Drum, Prolific London, Business Cloud, PerformanceIN, DTC Daily, Customer Experience Management and London Loves Business.
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