Case study: B2B PR - promoting ecommerce innovation
Unilever gave us the B2B PR agency brief to promote its innovations in ecommerce tech and promote links to the UK tech community, specifically to:
Build Unilever’s reputation as a tech-orientated business.
Attract UK’s best developers and start-ups to “ReHack” an annual ecommerce innovation hack event staged in TechCity.
Communicate Unilever’s innovative approach to the sustainability and ecommerce.
We positioned Unilever's ReHack as a progressive example of business engaging the coding community and a pioneering way to encourage ecommerce innovation. Ahead of the event we publicised the initiative in media such as London Evening Standard and The Drum to reach the creative tech audience Unilever needed to attract to ReHack.
Meanwhile, Unilever's key business audiences were reached with B2B PR thought leadership in major trade titles in the retail / ecommerce and marketing industry, such as Marketing Week and Retail Times.
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