Case study: B2B PR - launching adtech for publishers
Rezonence is an adtech innovator behind advertising format technology that offers users access to premium content in exchange for responding to interactive adverts or taking part in a survey.
Simpatico PR’s B2B PR agency challenge was to launch the company’s Free Wall "engage to view" tech solution and explain the benefits of digital ads that effectively integrate themselves into editorial and added value to the consumer experience.
B2B PR was also tasked with building the media profile of the company and explaining the technology.
As well as launching the proposition, Simpatico PR followed through with a series of adtech PR thought-leadership pieces on the commercial future of newspapers and magazines in the digital space.
Our B2B PR agency results achieved an average of two top tier articles a month over a year in titles including Campaign, Marketing, Media Leader, The Drum, Exchangewire and WARC.
The technology can now be seen in use widely across digital news brands and Rezonence was subsequently acquired by YouGuv.
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