Commerce, data, edtech, cost of living and CX: Simpatico's B2B PR Coverage Highlights – autumn 2022

Written by Simpatico PR

Posted on 2022-10-14

Looking past the ongoing drama of national politics and economic turmoil dominating the news of late, it’s been a busy month of innovation and research in the commerce, edtech, digital product design, media and marketing world - not least for our B2B PR clients at Simpatico PR.

From research reports to higher education, our clients have been getting their voices heard in both the national and trade media.

Mindshare gives us a Reality Check

We launched the next instalment of Mindshare UK's Reality Check insights programme, exploring the shifting dynamics of life through key mindsets and moments that are shaping us all.

The most recent report titled 'Brands must brace themselves for the most frugal Christmas in a generation', was picked up by the marketing and retail trades, along with a mention in a recent Times Raconteur piece ‘Ditch the discounts! Avoid a price war with loyalty and brand values’.

Mindshare UK CEO, Jem Lloyd-Williams, spoke to journalist Sean Hargrave about what this means -

"Marketers will be tempted to cut prices to maintain volume and penetration. However, our consumer research tells us that while consumers are clearly looking for good value for money, they are also influenced by brands that show empathy with their situation, beyond simply cutting prices. They will warm to brands that explicitly honour loyalty, as well as demonstrating honest and trustworthy values.”

Kepler goes shopping media

Just recently we saw Nick Graham, Senior Consultant at Kepler speak in Ecommerce Age about how brands should approach ‘taming the wild west of retail media’. An apt analogy for what is a rapidly changing digital media landscape.

Running through ‘The Good, The Bad and the What’s Next’ Nick takes us on a journey through how advertisers can capitalise on this opportunity and continue growth.

Nick writes “with margins of 75% and upwards, [retail media] offers a more attractive proposition than reselling products also sold by competitors and is a great way to offset declines from the rise in inflation and uncertainty in consumer spending.

“Everything seems aligned for the expansion of retail media to steam ahead – and from a retailer’s perspective, it makes complete sense to flood the media space to strengthen existing relationships and build new ones. However, advertisers must be aware of the challenges of an immature market and a systemic shift in how they operate.”

Great State releases its Higher Education Report

Ben Murphy of Great State shared his insights with Study Travel on why institutions are going to need to enhance their digital service for international students.

Following the release of their ground-breaking higher education research report, in which Great State found that there’s an absolute necessity for digital experiences, with 90% of students saying it only helps them to perform better academically, but also (92%) believe it helps them better manage student life.

This is of particular concern to those flying in from abroad, as Ben shares “for many students, starting life at university can seem daunting, but to do so in a new country without any friends or family close by can be even more of a struggle. International students can be faced with both cultural and language barriers to overcome making both learning and socialising difficult.

“Hybrid and remote learning due to the Covid pandemic has also contributed to making them feel even more siloed. In order to be successful academically and happy in their student life, digital services need to be of the highest quality.”

Kinetic launches FIFA 23

Last week we saw Kinetic launch a fantastic new out-of-home advertising campaign, really demonstrating the power of the medium with some great visuals to showcase the first FIFA game to include women’s teams following the recent success of The Lionesses at the women’s Euros.

Running between 21st September to the 8th November, Kinetic has helped drive awareness of the new game with some great lenticulars showing Mbappe morphing into Sam Kerr, alongside plenty of programmatic and special builds to support the campaign.

You can see all the features and read about the campaign in full over at The Media Leader - EA Sports targets football fans and gamers with programmatic OOH

Multi-cloud Merkle

And last, but certainly not least, we saw some great insight in AiThority from Merkle’s Dan Wigley on the ongoing revolution in multi-cloud technology, that is set to shake-up CX and marketing now that “the days of a single-cloud era are now over”.

Dan writes, “in recent years, the demand for cloud-based solutions has sky-rocketed, forcing vendors to create more out of the box connectors between all the major Cloud providers.”, leading to an exciting time for CX and marketing, as they start to utilise the greater speed and agility that a multi-cloud approach can offer.

You can read this full article here - Why a Revolution in Multi-Cloud Technology Will Shake-up CX and Marketing