B2B PR Agency Video: Simpatico PR client results in H1 2024

Written by Simpatico PR

Posted on 2024-06-12

One of Simpatico PR’s AI avatars talks about our B2B PR agency work over the first five months of 2024.

Homing in on three clients, this short video showcases the results we’ve achieved and the high- quality thought-leadership ides the Simpatico PR team has created for clients, pitched to journalists and converted into impactful coverage.

Simpatico PR is all about thought-leadership and delivering B2B PR agency programmes with punch – creating a business profile-building return on investment.

The clients featured are Kepler Group, SMG and Socially Powerful.

Challenges

Each B2B PR agency client has unique challenges and objectives. Very often in the highly competitive world of digital marketing the core challenge for B2B brands is standing out from the crowd.

Whether you are an agency, media owner, tech platform or technology service provider, the adtech space or more broadly digital marketing is complex and congested.

At the same time the scope for achieving coverage in the media is very limited.

In this context one important way to achieve cut-through and win the attention and interest of prospects, partners and existing clients, not to mention talent, is to generate ideas and views based on your expertise and services.

About Simpatico PR

We help companies win more coverage through expert B2B PR thought-leadership - working in simpatico with your B2B marketing and business development team.

We are a highly experienced B2B PR agency team specialising in thought-leadership and media relations.

We help companies create brilliant PR-friendly content ideas that will interest editors and reporters. Our team of ex-journalists will help you articulate your expertise and win media coverage month after month, delivering a real return on PR investment.

Responding to changing business needs, we only employ senior people with the experience to deliver great results and work with you closely in day-to-day partnership. We’re designed to be an expert extension of your PR, marketing and growth teams.

Since 2010 we’ve worked with some of the biggest names in advertising, technology innovation and design. We have expertise in specialist fields such as fintech, edtech, payments, sustainable business, AI, CX, data management, adtech, martech, commerce, retail media, OOH, TV and radio.

Our clients value direct access to our senior team who can:

- Confidently deliver informed and knowledgeable PR advice based on years of experience working in public relations and in the media.

- Consider the long-term goals of your business, and the impact that any PR will have on this, through our understanding of broader business objectives.

- Offer innovative and creative PR and content ideas through our extensive experience of working in a variety of industries and sectors.

- Draw upon trusted and established relationships with journalists, Editors and publications which have been built and developed over many years of working together.

Our approach

We create thought-leadership content through the Book of Ideas© which solves a key B2B PR agency challenge – how to deliver a sustained, high-quality thought leadership programme.

Our approach captures lots of ideas through journalistic interrogation which can be channelled into media relations, owned channels, social and B2B marketing.