Everyone's heard of the Internet of Things (IoT), but how will businesses and brands use it? How will health services, transportation, insurance, utilities and security companies, for example, evolve to match our increasingly liquid demands and expectations in a world where almost everything is digitised?
These questions are answered in this ground-breaking report on the future of everyday life by Fjord, which envisages how businesses from oil companies to retailers will create entirely new types of customer service or ways of working.DOWNLOAD THE REPORT
This report was planned, researched and written by Simpatico PR for Kinetic Worldwide and was the first comprehensive investigation into the impact of digital technologies on the UK poster industry.
It included consumer research, market growth predictions and interviews with more than 20 leading figures in advertising, technology and poster media. The report became the de facto guide and reference point to the future of an out-of-home media industry.
You can find out more or download a copy of the report here.DOWNLOAD THE REPORT
Our thought leadership PR programme fuelled Chango's content marketing strategy by developing editorial ideas that could both engage the media and then be re-worked into new copy for its owned-channels.
The Programmatic Mind, Chango's primary direct communications brand for clients, prospects and business partners, presents often complex product, advertising technology or consumer behavioural issues in a fun, accessible and very readable form.READ MAGAZINE
Each month, Simpatico sources the biggest stories and trends in the media industry to fuel a monthly newsletter produced by the7stars. Whether that's advertising, disruptive technology, new products or industry shake-ups, the7stars team drafts 500-word articles offering analysis, insight and predictions, which Simpatico edits and advises on. These are published on the7stars blog, pushed out to clients and new business prospects, and amplified across social media. The best pieces each month are pitched out to key media by Simpatico and result in further thought leadership coverage for the 7stars.READ NEWSLETTER
Corporate barter company Miroma needed a website that communicated its offering in an engaging way with consistent and straightforward messaging running throughout. Working with Miroma's in-house marketing team and design agency, we developed a content structure and tone of voice, which helped simplify what can be a complex business concept for a range of different stakeholders.VISIT SITE