Since 2013, we have helped the7stars become one of the most respected UK media agencies.

The Challenge

The UK media planning and buying industry is dominated by large networked agencies owned by global media and marketing groups. Independent media agencies have often struggled to compete and grow.

So our challenge was to create a business PR programme that would not just help the7stars punch above its weight in terms of media exposure, but to make the agency memorable and respected by clients and competitors as a truly dynamic force in the industry.

The Solution

Simpatico PR created a simple messaging structure embracing themes such as independence, media expertise and dynamic business culture to frame our fast-paced press office and thought leadership programme.

We developed themes that would build consistent visibility in the trade media using a mix of thought-leadership and rapid, smart responses to industry news, positioning the agency as always ahead of the game.

At the same time, we crafted ideas to make the agency of interest to a far wider business audience, thereby reaching potential clients out of context and reaching potential employees. Each idea flows from our messaging structure and presents the7stars as a force for innovation and intelligence with a forward-thinking work culture.

The campaign saw Simpatico secure media briefings, high-profile panels, a constant flow of news coverage, whether new business wins, campaign launches or comments on industry issues, thought leaderships articles promoting the7stars' wealth of industry knowledge, as well as a focus on profile interviews for co-founder and CEO Jenny Biggam.

The Results

the7stars is now the UK’s largest independent media agency.

In 2017 alone, we delivered 103 proactively placed pieces of coverage, in trade and national media.

The London Stock Exchange picked the7stars as one of 1,000 companies to inspire Britain and the agency was profiled by The Times and on BBC Business Live.

Campaign magazine has named the7stars Agency of the Year twice while we’ve worked with them.

Our business PR programme consistently delivers high-quality trade and national media opportunities such as broadcast exposure on BBC Radio 4, LBC and BBC Breakfast, profiles and commentary in The Times, Sunday Times, The Telegraph, BBC, Stylist, City AM

Co-founder and CEO Jenny Biggam is now a "go to" industry figure for comment on issues relating to commercial media, technology and advertising.

Our work on business culture and working practices has made the7stars one of the most desirable agencies to work for in London. More than 1,000 graduates apply for each vacancy at the7stars.

JENNY BIGGAM, CO-FOUNDER

"Since 2013, Simpatico has generated headline-grabbing coverage including BBC Radio 4’s Today Programme, Stylist and The Telegraph. This has helped us with new business opportunities as well as to attract talent. They are a great team to work with."

BBC London, LBC, BBC Radio 4 Today BBC World News
Simpatico PR