The Group is the UK's leading digital corporate communications agency, specialising in web channel design and build and content creation.
The agency works with corporate communications teams in FTSE100 and FTSE250 companies, but despite more that 20 years experience in the field, it had a relatively low profile outside its client base.
The Group required a PR strategy that would deliver a far higher business profile across a range of sectors and communications disciplines including:
PR and corporate communications
National business media
Digital marketing and technology
We developed a strategy that identified thought leadership issues related to digital corporate communications. We then tailored these to work in a range of specialists media, for example travel, investor relations, financial services, brand marketing and design.
We helped The Group shape and package it's own IP into PR-able research and insights, for example the use of social media and web analytics in corporate brand communications.
We developed arguments to present to the media as to why digital corporate communications is a priority issue for FTSE100 brands and how corporate branding relates directly to consumer branding.
This created regular opportunities to win high-profile coverage.
Coverage for the Group increased more than 300% over the first year.
The Group's FTSE100 Social Media Index research has been refined into a marketable proposition and is now achieving wide-spread recognition. For example a three page feature in PR Week.
The Group's expertise is now recognised across a range of vertical media, which has created opportunities for tailored op-ed profile building coverage.
The campaign continues to deliver regular business exposure through high quality thought leadership editorial.