Case study: Sign Salad
Cultural insights agency Sign Salad influences and shapes the communications of a huge range of brands through its deep expertise in semiotics and language analysis. Sign Salad interrogates why culture drives people to unconsciously behave in particular ways and make specific choices. Our communications strategy brought this expertise to life by building a series of topical and analytical articles on a range of brand categories and sectors enabling the business to reach decision makers and amplify its research and expertise.
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