Neuro-Insight is a leading Neuro research agency, specialising in making the subconscious conscious. They use a proprietary technology called Steady-State Topography (SST) to assess the impact of visual and audio content across multiple contexts. Our B2B PR programme included developing on-going thought leadership, long-form content and tactical media relations. Our task as a B2B PR agency was to explain how the technology can be used by brands, marketing agencies and media companies to generate truly actionable insights through understanding the underlying motivations behind consumer response to advertising and content. We’ve achieved consistent exposure in trade media, as well as exposure in national and broadcast media to enable Neuro-Insight to maintain a strong industry profile and lead the debate on the effectiveness of brand communications.