The UK corporate barter market is worth around a quarter of a billion pounds and has the potential to become far larger.
Miroma has been one of the fastest growing companies in the sector. To help ensure that its rapid growth continues, the company required a PR strategy that would do three things:
1. Position Miroma as a market leader, setting the pace for the growth of corporate barter
2. Promote understanding of how barter works amongst large consumer brand-owning companies, media owners and media agencies
2. Change perceptions of barter - so that the sector was seen as a mainstream business practice
Create an effective brand positioning and corporate messages for Miroma: We developed a new brand positioning including content for a new website and digital channels.
Position barter as a smart business solution: We engaged dedicated business media to position Miroma and its offering as an intelligent solution for business people.
Promote explanation and accreditation in core media and marketing trade press: We provided key media titles with a rationale for re-examining barter and how it adds value.
Widen the circle of understanding: We targeted vertical media sectors such as retail and hospitality and procurement titles with relevant examples of Miroma's work.
Promote understanding: We developed easy to absorb guides and in-depth issue-led content.