We’ve been working with WPP media agency Mindshare since 2018 delivering consistent B2B PR exposure in key media and creative consultancy to support projects such as Mindshare’s annual innovation event Huddle.

In 2021 Mindshare’s new leadership challenge us to establish a leadership position around Good Growth – Mindshare’s strategic business proposition –the idea there is a distinct difference between growth (which can and often is achieved at the expense to long-term success, society, consumer trust, the environment or the world) and Good Growth (enduring, responsible, proactive, additive, and regenerative).

We used our Book of Ideas© approach to re-energise Mindshare’s PR, research events and content programme with purpose, bring to life ideas behind Good Growth in ways that are relevant to the industry but also challenging.

In the first six months of 2022 we delivered more than 40 pieces of coverage across 18 publications.