Case study: B2B PR - Mindshare
Case study: B2B PR - Mindshare
Part of GroupM the media investment management arm of WPP, Mindshare is a global agency redefining media, technology and audience understanding for brands. Our B2B PR and content programme is geared to amplifying Mindshare’s future-facing insight and thought-leadership programme including major annual industry event Huddle. With thousands of industry professionals attending hundreds of presentations on the day, our Huddle event management and PR programme is a great case study in multi-channel B2B PR, covering content and IP creation, partner liaison, social media channel management, publicity and thought-leadership placement.
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