Fjord is the world’s leading design innovation company and part of Accenture Interactive. As part of our B2B PR programme, we created a 26,000-word report on the future of service design and innovation staking Fjord’s claim as the leading source of thinking on the fusion of technology and brand delivery. Called The Era of Living Services, the content creation process included numerous interviews with team leaders in different markets, consultation on narrative tone, structure, key arguments and messaging. As a B2B PR agency team's deep understanding of Fjord and Accenture Interactive’s thought leadership has translated into coverage such as a 25-minute documentary on CNBC on design innovation and numerous national and specialist media pieces.