ECNLive is the UK's first digital display network designed to communicate with business audiences in the corporate environment.
Currently reaching more than 500,000 business people in London, ECNLive is present in more than 100 major office buildings across the capital, delivering a mixture of live news and information, full-motion brand advertising and internal communications.
Our challenge was to launch the ECNLive brand and use PR to build the company's profile against the following audiences:
Brand advertiser and media planners
Business community and entrepreneurs
Corporate communications and internal comms teams
Property owners and facilities management teams
We positioned ECNLive as a pioneering company using technology to disrupt traditional business models in the Out-of-Home media sector while offering internal communications and facilities management teams ground-breaking new ways to engage work-place audiences.
Thought leadership PR activity was developed against media representing each audience group. With monthly targets and quality control benchmarks set, our strategy has delivered consistent PR visibility for ECNLive.
In the 12 months since the launch of ECNLive we delivered more than 60 pieces of PR coverage across national press, tech publications, specialist vertical titles and business periodicals.
ECNLive is now an established presence in London's Tech City community and its display network includes companies such as Citi, UBS, Google, Lloyds TSB, KPMG, Trinity Mirror, Sky, Hewlett, Financial Times, Packard, HSBC, Estee Lauder, Coutts, JP MorganChase, Barclays, Yell and Telegraph Media Group.