AdMaxim is a leading advertising technology and mobile audience engagement company. It provides agencies and advertisers with a complete, end-to-end, global mobile campaign management system enabling research, planning, creative development, targeted delivery and real-time optimization in one seamless system.
Our challenge was to launch AdMaxim in the UK market and position its technology platform as market leader in the highly complex and competitive mobile advertising technology market.
The first step was to create a brand positioning for AdMaxim that made a complex proposition easy to understand.
Using the core theme: "Delivering the right message, to the right individual, at the right time" we developed content that explained the business and technology proposition.
We also developed thought leadership ideas that delivered consistent PR exposure in:
Media and advertising trade press
National and business media
Specialist technology media
The business brand story we developed has been used across the AdMaxim website, its marketing and PR briefing materials.
The PR strategy has consistently delivered an average of five pieces of PR exposure a month for AdMaxim across national media, tech and business press, establishing the company as a leading ad tech provider.