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The Future of Britain was a two-year (2013-15) research initiative for leading media agency OMD UK, exploring the attitudes and changing behaviour within British society in the wake of the longest economic slump in 70 years.

Working in partnership with OMD UK’s insight team and MMR Research Worldwide, Simpatico PR developed research that would create multiple PR story angles covering politics, shopping, consumer lifestyles and attitudes towards international and domestic issues.

Activation included

Earned media: News releases and placed thought-leadership

Owned channels: Dedicated website with bog and Twitter feed; LinkedIn Posts for key leadership team

Future of Britain events: launch event; client event; follow-up half day conference with round two research

Commissioned photography in partnership with Getty Images

Media results

Two news releases generating 20+ pieces of coverage including six UK nationals

Follow-up thought-leadership programme generating x2 pieces per month over 18-months

OMD – Future of Britain

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