Stuttgart-based Mackevision (now part of Accenture Song) is a global leader in applied CGI technology in TV/Film production, having created Emmy Award-winning work for HBO’s hit series Game of Thrones.

However, Mackevision’s CGI expertise is also being applied to a range of industrial and brand marketing applications; for example much of the art-work for Mercedes-Benz marketing and advertising is created virtually by Mackevision.

Mackevision’s CGI technology is not only transforming advertising, but can enable consumer product manufacturers, technology, retail, fmcg, fashion and jewellery brands to create virtual archives and modelling systems. The potential for CGI technology to transform business is huge.

We created a multi-layer business PR strategy. Firstly, we used Mackevision’s work with Game of Thrones to build the company’s expertise profile by explaining the processes behind the creation of some of the show’s most famous scenes.

We secondly, developed a series of thought-leadership ideas targeted at vertical sectors, explaining how CGI can be used to enhance marketing and business processes. We also developed future-facing ideas exploring the potential of CGI to transform consumer interaction and purchasing and even creation of products and brands.

Working with an international spectrum of media, we thirdly we connected Mackevision with tactical media opportunities.

Results

We reached 150 journalists and a media audience of 30 million+

This included key business audiences through coverage in titles such as The Economist, Venture Beat, Automotive World, Marketing magazine, Campaign, Creative Bloq and Design Week.

We achieved national media coverage in a range of tiles such as The Daily Mail, The independent and Esquire.