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Digital advertising is often viewed by many marketers as a channel for lower funnel tactics and direct response marketing and not capable of delivering the kind of emotionally led, brand enhancing experiences traditional advertising can offer.

Undertone is a one of a new generation of ad-tech companies challenging this assumption, by pushing the boundaries of what digital can deliver when combined with data and creative thinking.

Simpatico PR was challenged to develop a B2B PR programme that would increase awareness of Undertone in the UK amongst media agencies and build awareness amongst brands.

Using our Book of Ideas© approach we developed PR thought-leadership designed to position the company at the forefront of this development the company’s leadership team as experts on the fusion of programmatic and creative, as well as the wider impact of technology on marketing and consumer behaviour.

We delivered a consistently effective programme with an average of 4 media opportunities per month, significantly increasing Undertone’s profile in UK marketing trade press.

We also delivered multiple profile opportunities in target media key leadership team members and acted as a European PR content hub for Undertone, with our content being adapted for other offices in the DACHs region.

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