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Can IWD challenge inequality and #BreakTheBias

Written by Simpatico PR

Posted on 2022-03-15

Society has got a long way to go until a gender-equal world is validated and the world is free of bias, stereotypes and discrimination.

Big steps have been made in women’s rights globally, but bigger steps need to be taken to fulfil the mission of accomplishing women’s equality.

A lot of our B2B PR clients are important players in the marketing industry. An industry generally seen to be quite progressive.

We know by listening to and participating in the dialogue across the industry that women are still disproportionately underrepresented in senior roles here, with only 39% of women holding positions compared to 60% of men.

The marketing industry may be a microcosm of business, but there is no shortage of evidence of inequality at a much broader level.

Highlighting inequality worldwide

The Covid-19 pandemic has been a prime example of exposing gender inequality in the workplace, having an alarming impact on women globally.

In 2020 alone, women lost more than 64 million jobs worldwide, equalling 5% of the total jobs held by women and at least $800 billion in earnings. In comparison, just 3.9% of men’s jobs were lost that same year.

Women were also reportedly suffering from extreme burnout as they juggled work and caregiving demands, resulting from children having to stay at home.

As a result, the need for International Women’s Day is greater than ever as the recent crisis reveals the widened gender gap. Bias makes it difficult for women to move ahead and the theme for this year’s IWD is #BreakTheBias, encouraging everyone to actively call out gender bias, discrimination and stereotyping to level the playing field.

On 10th March 2022 the Simpatico PR team attended a brilliant ‘in conversation with’ panel with Caitlin Moran, journalist, author and broadcaster at The Times and host Annie Macmanus, internationally renowned DJ, broadcaster, Sunday Times bestselling writer and events curator.

Caitlin’s bestselling books How to Be a Woman, How to Build a Girl and More Than a Woman are a game-changing take on feminism, the patriarchy and the general challenge of being a woman. 

Caitlin and Annie’s discussion was an energizing and comical one full of honest stories from both about feminism, gender equality, self-image, sex, ageing and music.

Never stop talking

The audience was reminded that it’s extremely important for women and indeed everyone to keep talking about gender equality and raise issues to do with discrimination and bias. 

Caitlin and Annie are both endeavouring to champion women and advocate for positive, inclusive change in their work – and their panel was a charming celebration of International Women’s Day 2022.

Also make sure to have a read of Fleur Stoppani’s recent article, who is Managing Director of our B2B PR client Mindshare UK, for We Are The City. In it she explores the representation of marginalised groups in the advertising industry and some of the things Mindshare are doing.



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