We'll build your Book of Ideas©
In a world where technology and social trends are reshaping every sector, it’s never been more important to tell your story.
Investors, customers, employees, industry observers and the media expect to hear your voice. They want to know how your company will grasp the opportunities and navigate the challenges of a world changed by the digitisation of everything.
To help you we’ve created a transformational approach to business PR.
We call it the Book of Ideas©
Like all the best ideas it’s beautifully simple. It’s an approach to business PR and content marketing that combines editorial ideation and integrated content planning to arm businesses with a powerful library of editorial ideas and IP that can be deployed over time.
Because it’s created through the prism of journalistic thinking and linked firmly to your business objectives, the ideas we create are razor sharp – that means the media will accept them and your target audiences will read them.
Our approach will fuel your communications through earned media (business PR), owned media (your social media and website channels) and ultimately paid media too (native advertising).
Because it puts you and us in control of a powerful, content-rich communications programme, many of our clients co-ordinate their business development activity or employee engagement initiatives with their Book of Ideas© programme.