Leading independent media agency the7stars wanted to promote its company culture and unique work practices as a means of building its corporate profile and competing for talent. As part of an on-going strategy, Simpatico PR initiated a live news opportunity when Richard Branson announced Virgin staff could take unlimited holiday – a practice the7stars has had in place for years.
We rapidly created a package of facts and opinion for broadcasters and print media and pitched the7stars as the authority on the subject of modern business practices and offered expert opinion to key media.
Widespread coverage achieved across TV, radio, broadsheets, consumer, trade press, business press and online:
Live debate with John Humphreys on BBC Radio 4's Today programme (6.7million weekly listeners)
Live TV interview on BBC News 24Watch Video
Interviews across national radio including BBC London (572,000 weekly listeners), LBC (1million+ weekly listeners), BBC West Midlands and BBC Radio Foyle
Stylist magazine feature (article shared more than 2,000 times on Facebook in ten days)
Interview with The Telegraph (71,783,133 unique monthly browsers)
Thought leadership article for Marketing (also shared on Media Week)
Interviews with business press including Edge (Institute of Leadership and Marketing) and Barclays Connector
The Wider Impact
The 'work culture' PR campaign had a huge impact on recruitment. During the last drive for graduate recruitment in August 2015, the7stars received more than 1,000 applications for just seven available jobs.
Jenny Biggam, partner at the7stars, said: "Over the past ten years we have grown from a team of three to 109 at the last count. When it comes to attracting talent, the Sunday Times 'best small companies to work for' ranking, combined with coverage of our workplace culture in different media, has really helped. Our recent graduate recruitment round attracted over 1,000 CVs for seven vacancies."
The Telegraph recognised the7stars in its '1,000 Companies To Inspire Britain' following this campaign and the7stars used our media coverage in its winning pitch for Media Week Agency of the Year 2015.
We are still seeing a snowball effect from the news jump, with sustained coverage and profile-building opportunities such as:
ITV's Good Morning Britain - Sept 2015
London Loves Business profile – Sept 2015
Stylist profile – June 2015