Lois Jacobs, CEO of global branding consultancy Landor, discusses reputation management in the wake of the FIFA crisis.
Landor Associates gave us a simple but wide ranging brief: build their brand profile internationally, establish them as leading thinkers on the power of branding and help them win business.
Simpatico PR developed a rolling programme of big ideas that enables Landor to build relationships and gain exposure with leading national and international media.
Editorial projects are tailored for specific markets or regions. In some cases we have targeted specific country media to help support new business.
For example: We developed a thought leadership pitch for the Russian aviation and business press. This exposure helped Landor secure the brief for the launch of two new Aeroflot airlines.
In 2014 each month we've delivered for Landor on average one piece of national coverage and two pieces of premium international media exposure, including broadcast and video opportunities.
We've engaged with almost 200 journalists worldwide including trade press in markets such as Russia, Turkey, Brazil and the UAE.