The Challenge

Clock is a leading digital agency specialising in design and technology.

Since its inception the agency has practiced a flexible work culture to enhance its client work and employee relationships.

Simpatico PR presented Clock as expert commentator on the implications of changes to UK law enabling employees to request more flexible working patterns. We created a package of view points and examples of how technology can be used to facilitate remote working to present to broadcasters covering the story.

The Results

Clock's founder and CEO Syd Nadim became the primary source of opinion on implications of the change in the law and the benefits and challenges of implementing flexible working practices.

BBC One Breakfast:

Recorded interviews and filming at Clock's office and inclusion in news packages on all main bulletins throughout the morning as lead item.

BBC One Evening News:

Recorded interview as part of leading news package.

ITV Good Morning Britain:

Live outside broadcast from Clock's offices.

Sky News:

Live interview as part of feature news package.

Radio 5 Live:

Live interview for Waking up to Money. Followed by live interview with Nicky Campbell for 5 Live breakfast and in news bulletins throughout the day.

LBC:

Live interview and debate with Nick Ferrari on the LBC breakfast show.

BBC Three Counties radio:

Live interview for news package.

Reuters TV News:

Recorded interview and news package filmed at Clock's offices syndicated to: MSN News, New York Times, Yahoo! News, AOL, Boston.com, KMRG, American Statesman, Star Gazette, Cincinatti.com.

Clock
Clock
Sky News
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Clock
Clock
BBC 1 Breakfast
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Clock
Clock
Reuters TV
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Clock
Clock
BBC 1 Evening News
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Simpatico PR