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The Team

Our experience and expertise means our clients receive credible advice and brilliant results.

Patrick Barrett
Patrick Barrett
Founder Simpatico PR
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Patrick Barrett

Patrick is a communications and media expert with more than two decades experience in PR and journalism.

As founder and managing director of Simpatico PR, Patrick has first-hand experience of the challenges faced by business start-ups and in particular developing a compelling and differentiated proposition in a crowded market.

Since launching in January 2012, Simpatico PR, based in London’s Soho Square, has grown rapidly and boasts a portfolio of some of the world’s most prominent businesses and exciting start-ups in design, media, technology, research and marketing. The agency offers a fusion of media relations and content services.

Patrick began his career as a journalist covering retail, fmcg, financial services, motoring, advertising and marketing for titles such as The Guardian, Marketing magazine, Broadcast and Supermarketing magazine. Patrick was also Editor of Media Week magazine for five years, during seismic changes created by the first dotcom boom and subsequent bust and the digitisation of media. He featured in Media Week’s 30th anniversary issue, contributing an article on the changes within the commercial media industry he witnessed as editor.

Serving as a Board Director for Limelight Public Relations and The Media Foundry, Patrick worked with a diverse range of businesses and brands including Tate Modern, Kopparberg, Global Radio, BT:fon, research organisations such as NRS, Rajar, media and creative companies such as The Marketing Store, Fallon, McCann Erickson, JKR and Elmwood and planning and architecture group Barton Wilmore.

Patrick is a member of the Chartered Institute of Public Relations and won a raft of PR industry awards for ComputerTan, a ground breaking digital campaign developed with McCann Erickson for cancer charity Skcin.

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Anna-Liisa Goshawk
Anna-Liisa Goshawk
Associate Director
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Anna-Liisa Goshawk

Anna-Liisa is an established marketing and PR professional with thirteen years’ experience providing strategic counsel to CEO and CMO’s within media, advertising, technology and marketing services businesses. She has received industry acclaim picking up EMEA and UK PR and B2B communications awards.

With a print and media agency planning background at The Independent and MEC, Anna-Liisa went on to become the marketing lead at various Group M, Omnicom agencies and media advisory firms. More recently, she was Director of the UK media practice at MWWUK delivering PR strategies for the UK’s biggest media businesses.

During her career, she has developed B2C marketing strategies for advertisers including Danone, Novartis and Specsavers and B2B content-driven PR strategies working with businesses including IBM owned The Weather Channel, Sky and Publicis Media.

Anna-Liisa’s areas of expertise include thought leadership driven research and report planning, multi-channel content development, planning high level high impact campaigns and events and awards curation.

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Dori Pasternak-Busell
Dori Pasternak-Busell
US Practice Lead
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Dori Pasternak-Busell

Dori Pasternak-Busell brings more than fifteen years’ experience providing technology, media and marketing business with strategic communications counsel to a wide range of business-to-business and consumer brands. Her expertise is focused on building brands across all stakeholders and raising the profile of C-suite executives. She is also a media relations specialist, with a focus on building strategic relationships with top-tier reporters and bloggers.

Dori’s most recent experience includes delivering PR strategies for advertising, branding and technology firms such as Lippincott, Ace Metrix, uSamp and Millward Brown. Previously, Dori was a member of Visa Inc.’s corporate relations team, helping to promote Visa products to the merchant and financial communities and managing global communications following Visa’s IPO.

Prior to joining Visa, Dori spent a number of years at MWW Group and Ogilvy Public Relations, where her clients included Intel, Advent Software, CFA Institute, Pfizer, Merck, Jackson Hewitt Tax Service, Deloitte, the London Stock Exchange, UK Trade and Investment, IAG Research and Amazon.com.

Dori attended the University of Florida and earned a bachelors of science degree in public relations.

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Will Hurrell
Will Hurrell
Senior Account Director
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Will Hurrell

Will has had a varied career in media and communications, with experience in both print and broadcast journalism. He had his first break as a business reporter with trade magazine Broadcast, where he covered the TV production and distribution sector.

Later, he worked at the BBC World Service on its business and finance news programme, World Business Report.

Since joining Simpatico PR in May 2013, Will has written on behalf of clients for the likes of Forbes, the Guardian, Huffington Post and Marketing Magazine, among many others.

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Tom Hawkins
Tom Hawkins
Account Director
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Tom Hawkins

Tom is a former journalist and corporate communications specialist with more than 10 years’ experience across a variety of industries.

Before joining Simpatico PR, Tom was head of communications for the Professional Publishers Association (PPA), the membership body for UK publishers of consumer magazines and business media. At the PPA he was responsible for the organisation’s communications strategy and delivering content solutions for members across print, digital, social media and live events.

Prior to that Tom was a writer for a variety of b2b media titles including Printing World where he was News Editor.

At Simpatico PR, Tom leads a portfolio of clients ranging from media and marketing services businesses to corporate venturing, developing content-rich and proactive media relations strategies.

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Paul Skennerton
Paul Skennerton
Account Director
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Paul Skennerton

Paul runs a portfolio of clients in areas ranging from neuro-science research to brand innovation and technology.

He joined Simpatico in 2015 from a media agency background, where he specialised in digital content production and social media to support the agency’s future-facing brand, as well as implementing a wider marketing strategy including events and research projects.

Now, Paul turns a writing career that spans a range of disciplines – from academic research and technical whitepapers to music reviews and screenplays – to focus on the challenges and opportunities for modern businesses, particularly in the worlds of technology, marketing and design.

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Bonnie Omikorede
Bonnie Omikorede
Operations Manager
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Bonnie Omikorede

With nearly 10 years of administrative and operational management experience that spans the NGO, leisure and retail industries, Bonnie looks after agency operations at Simpatico PR.

Having spent the last two years working for a charity to develop its admin and HR functions, Bonnie now lends her expertise to growing and streamlining the business operations here at Simpatico PR, feeding into long-term strategic goals.

Bonnie brings a professional, calm and diligent approach to the agency and also provides client support to the team by utilising her BA Journalism degree.

In her spare time, Bonnie is a keen cook and crime novel enthusiast.

 

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Paul Moore
Paul Moore
Account Manager
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Paul Moore

Paul works with Simpatico PR’s business, branding and music clients to drive B2B PR campaigns across a range of media channels.  

Having cut his teeth as Music Editor of The Oxford Student, Paul went straight into PR after university. He has built up particular expertise working with technology, telecoms and marketing companies, having previously worked with brands including Prezi, Claranet and TmaxSoft.

Outside of work, Paul is a keen baker and aspiring mountain climber, having recently completed the Three Peaks challenge (fuelled by homemade flapjacks).

 

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Lorna Keegan
Lorna Keegan
Account Manager
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Lorna Keegan

A natural creative writer and thinker, Lorna runs content rich thought-leadership programmes for a portfolio of clients at Simpatico ranging across technology, media, research and brand strategy.

Growing up overseas and developing a passion for communications in the melting pot of Dubai led Lorna to a career in Public Relations.

While at university, Lorna cut her teeth on an in-house role in a luxury resort in Dubai. Following graduation, Lorna joined the Financial PR team at Luther Pendragon, where she developed a strong knowledge of the inner workings of the city and worked on successful IPO and M&As.

Lorna has also done a stint as a planner and channel manager at ad agency TBWA, running social media channels for major retail brands.

 

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Michael Phillips
Michael Phillips
Account Manager
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Michael Phillips

With a background in international relations, and NGO communications, Michael has spent six years living abroad, working on human rights campaigns, and more recently journalism. During this time, Michael created presentations and speeches on behalf of NGOs that were presented in various forums including the United Nations and EU Parliamentary hearings and played a key role helping a political party boost its share of votes in the 2015 General Election.

At Simpatico PR, Michael draws on his diverse communications, analytical and research experience to develop thoughtful content and media exposure for a range of technology and marketing companies.

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Daisy Pledge
Daisy Pledge
Account Manager
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Daisy Pledge

Daisy helps lead PR strategies for at range of clients at Simpatico across technology, design and brand marketing sectors. Daisy started her career in PR at Franklin Rae following a period of teaching English in Northern China, and volunteering at animal conservation organisations in Thailand and Mozambique. Hailing from Surrey, Daisy is a keen adventurer always looking for new countries and activities to explore including boxing, diving, and most recently surfing.

Having previously worked with international TV production companies, award-winning animation studios and marketing strategy professionals, Daisy has a wealth of knowledge across all areas of media PR.

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Sophie Quinn
Sophie Quinn
Senior Account Executive
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Sophie Quinn

Sophie brings her passion for all things technology to a range of ad-tech, tech design, data and software companies at Simpatico PR.

With a wealth of PR and technology writing experience gained both in the UK and Spain, her previous work covers sectors such as global computer hardware brands, data management, cyber security and digital marketing.

Away from the world of technology, Sophie is also a keen content creator herself, producing regular blogs and podcasts on table-top and collectible card games.

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Megan Hughes-Evans
Megan Hughes-Evans
Account Executive
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Megan Hughes-Evans

Megan combines in-house corporate communications experience with agency PR and marketing expertise.

Having previously worked for leading out-of-home advertising company Exterion Media as one of the in-house brand and PR team, Megan now works across a range of clients in the media, brand marketing and technology sectors, developing engaging content and valuable media exposure.

Megan graduated with degree in Journalism, Media and Cultural Studies from Cardiff University before joining an independent media planning and buying agency in South Wales, where she was responsible for handling the media campaigns of clients including Cardiff Airport, Flybe and Swansea University. She was also responsible for growing the agency through business development, marketing and PR.

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Chris Barrett
Chris Barrett
Associate Partner
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Chris Barrett

With more than a decade of music and entertainment business journalism experience behind him, Chris is a business communications expert working at the forefront of these industries.

A former Editor of Home Entertainment Week and writer for numerous titles including Billboard, Music Ally, Music & Media and Music Business International, Chris was most recently Features Editor at Music Week. A co-author of two music industry books, Chris has conducted keynote speeches at entertainment business conferences around the world, on the enormous challenges the music and film markets face as a result of new consumer technologies.

As an Associate Partner of Simpatico PR, Chris offers expert media relations counsel and the delivery of PR and marketing content that can add true value to business communications strategies.

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