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The Team

Our experience and expertise means our clients receive credible advice and brilliant results.

Patrick Barrett
Patrick Barrett
Founder Simpatico PR
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Patrick Barrett

Patrick is a communications and media expert with more than two decades experience in PR and journalism.

As founder and managing director of Simpatico PR, Patrick has first-hand experience of the challenges faced by business start-ups and in particular developing a compelling and differentiated proposition in a crowded market.

Since launching in January 2012, Simpatico PR, based in London’s Soho Square, has grown rapidly and boasts a portfolio of some of the world’s most prominent businesses and exciting start-ups in design, media, technology, research and marketing. The agency offers a fusion of media relations and content services.

Patrick began his career as a journalist covering retail, fmcg, financial services, motoring, advertising and marketing for titles such as The Guardian, Marketing magazine, Broadcast and Supermarketing magazine. Patrick was also Editor of Media Week magazine for five years, during seismic changes created by the first dotcom boom and subsequent bust and the digitisation of media. He featured in Media Week’s 30th anniversary issue, contributing an article on the changes within the commercial media industry he witnessed as editor.

Serving as a Board Director for Limelight Public Relations and The Media Foundry, Patrick worked with a diverse range of businesses and brands including Tate Modern, Kopparberg, Global Radio, BT:fon, research organisations such as NRS, Rajar, media and creative companies such as The Marketing Store, Fallon, McCann Erickson, JKR and Elmwood and planning and architecture group Barton Wilmore.

Patrick is a member of the Chartered Institute of Public Relations and won a raft of PR industry awards for ComputerTan, a ground breaking digital campaign developed with McCann Erickson for cancer charity Skcin.

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Dori Pasternak-Busell
Dori Pasternak-Busell
US Practice Lead
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Dori Pasternak-Busell

Dori Pasternak-Busell brings more than fifteen years’ experience providing technology, media and marketing business with strategic communications counsel to a wide range of business-to-business and consumer brands. Her expertise is focused on building brands across all stakeholders and raising the profile of C-suite executives. She is also a media relations specialist, with a focus on building strategic relationships with top-tier reporters and bloggers.

Dori’s most recent experience includes delivering PR strategies for advertising, branding and technology firms such as Lippincott, Ace Metrix, uSamp and Millward Brown. Previously, Dori was a member of Visa Inc.’s corporate relations team, helping to promote Visa products to the merchant and financial communities and managing global communications following Visa’s IPO.

Prior to joining Visa, Dori spent a number of years at MWW Group and Ogilvy Public Relations, where her clients included Intel, Advent Software, CFA Institute, Pfizer, Merck, Jackson Hewitt Tax Service, Deloitte, the London Stock Exchange, UK Trade and Investment, IAG Research and Amazon.com.

Dori attended the University of Florida and earned a bachelors of science degree in public relations.

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Lee Gunther
Lee Gunther
Senior Account Director
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Lee Gunther

With a decade’s experience in journalism and PR, Lee Gunther started his career writing for leading trade publications within the home entertainment industry before joining UK film distributor TLA Entertainment as PR Manager.

Lee was responsible for creating and executing PR, social media and marketing campaigns in both the UK and US, dealing directly with talent, managing agencies, working with film festivals and ultimately securing widespread coverage for both the company and its films across national media.

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Will Hurrell
Will Hurrell
Senior Account Director
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Will Hurrell

Will has had a varied career in media and communications, with experience in both print and broadcast journalism. He had his first break as a business reporter with trade magazine Broadcast, where he covered the TV production and distribution sector.

Later, he worked at the BBC World Service on its business and finance news programme, World Business Report.

Since joining Simpatico PR in May 2013, Will has written on behalf of clients for the likes of Forbes, the Guardian, Huffington Post and Marketing Magazine, among many others.

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Katya Escala
Katya Escala
Account Director
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Katya Escala

Well versed in communications, with extensive commercially focused public relations experience, Katya’s background is in journalism across both print and online platforms. Katya has experience in PR for the oil and gas sector, as well as managing accounts for the United Nations outside the UK and for the European Commission. During her time as a freelance comms professional and journalist, Katya was contracted to coordinate and manage events for various NHS funded projects in south London.

Working with the Simpatico PR team, Katya liaises closely with clients, helping to shape their PR strategies and ensure their objectives are met.

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Paul Skennerton
Paul Skennerton
Account Director
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Paul Skennerton

Paul runs a portfolio of clients in areas ranging from neuro-science research to brand innovation and technology.

He joined Simpatico in 2015 from a media agency background, where he specialised in digital content production and social media to support the agency’s future-facing brand, as well as implementing a wider marketing strategy including events and research projects.

Now, Paul turns a writing career that spans a range of disciplines – from academic research and technical whitepapers to music reviews and screenplays – to focus on the challenges and opportunities for modern businesses, particularly in the worlds of technology, marketing and design.

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Theresa O
Theresa O'Sullivan
Operations Manager
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Theresa O'Sullivan

With nearly 15 years in the Media and PR industry, Theresa brings energy and passion to her role as Operations Manager at Simpatico PR.

With a wealth of experience working for agencies like Fishburn Communications, Bite PR and Incisive Media, Theresa has developed a deep understanding and appreciation of agency working life.

Theresa joined Simpatico PR in July 2016 and is helping to grow the firm’s business operations with her expertise in agency operations management, client services and effective project management.

 

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Jenny Davis
Jenny Davis
Account Manager
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Jenny Davis

Jenny helps lead Simpatico PR’s growing range of business technology clients drawing on her experience of developing multi-channel B2B PR campaigns for a variety of tech and telecom companies.

With a particular expertise in enterprise IT security, business services software and IT systems, Jenny has previously worked with brands such as Blue Coat, Trustwave, CAST Software and Cisco.

After graduating with a degree in PR and marketing communications, Jenny went straight into in B2B PR, working on a variety of sectors from health & safety to telecoms and mobile, where she has led PR strategies and campaigns for a wide range of clients.

Jenny is a Surrey girl who, when not focussed on the busy world of business PR, enjoys taking part in the occasional half marathon and charity run.

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Daisy Pledge
Daisy Pledge
Account Manager
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Daisy Pledge

Daisy helps lead PR strategies for at range of clients at Simpatico across technology, design and brand marketing sectors. Daisy started her career in PR at Franklin Rae following a period of teaching English in Northern China, and volunteering at animal conservation organisations in Thailand and Mozambique. Hailing from Surrey, Daisy is a keen adventurer always looking for new countries and activities to explore including boxing, diving, and most recently surfing.

Having previously worked with international TV production companies, award-winning animation studios and marketing strategy professionals, Daisy has a wealth of knowledge across all areas of media PR.

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Paul Moore
Paul Moore
Account Manager
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Paul Moore

Paul works with Simpatico PR’s business, branding and music clients to drive B2B PR campaigns across a range of media channels.  

Having cut his teeth as Music Editor of The Oxford Student, Paul went straight into PR after university. He has built up particular expertise working with technology, telecoms and marketing companies, having previously worked with brands including Prezi, Claranet and TmaxSoft.

Outside of work, Paul is a keen baker and aspiring mountain climber, having recently completed the Three Peaks challenge (fuelled by homemade flapjacks).

 

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Sophie Quinn
Sophie Quinn
Senior Account Executive
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Sophie Quinn

Sophie brings her passion for all things technology to a range of ad-tech, tech design, data and software companies at Simpatico PR.

With a wealth of PR and technology writing experience gained both in the UK and Spain, her previous work covers sectors such as global computer hardware brands, data management, cyber security and digital marketing.

Away from the world of technology, Sophie is also a keen content creator herself, producing regular blogs and podcasts on table-top and collectible card games.

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Michael Phillips
Michael Phillips
Account Executive
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Michael Phillips

With a background in international relations, and NGO communications, Michael has spent six years living abroad, working on human rights campaigns, and more recently journalism. During this time, Michael created presentations and speeches on behalf of NGOs that were presented in various forums including the United Nations and EU Parliamentary hearings and played a key role helping a political party boost its share of votes in the 2015 General Election.

At Simpatico PR, Michael draws on his diverse communications, analytical and research experience to develop thoughtful content and media exposure for a range of technology and marketing companies.

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Lorna Keegan
Lorna Keegan
Account Executive
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Lorna Keegan

Growing up overseas and developing a passion for communications in the melting pot of Dubai led Lorna to a career in Public Relations. While at university, Lorna cut her teeth on an in-house role in a luxury resort in Dubai. Following graduation, Lorna joined the Financial PR team at Luther Pendragon, where she developed a strong knowledge of the inner workings of the city and worked on successful IPO and M&As.

As Account Executive at Simpatico PR, Lorna is helping our large enterprise and entrepreneurial clients develop content-rich thought-leadership programmes.

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Chris Barrett
Chris Barrett
Associate Partner
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Chris Barrett

With more than a decade of music and entertainment business journalism experience behind him, Chris is a business communications expert working at the forefront of these industries.

A former Editor of Home Entertainment Week and writer for numerous titles including Billboard, Music Ally, Music & Media and Music Business International, Chris was most recently Features Editor at Music Week. A co-author of two music industry books, Chris has conducted keynote speeches at entertainment business conferences around the world, on the enormous challenges the music and film markets face as a result of new consumer technologies.

As an Associate Partner of Simpatico PR, Chris offers expert media relations counsel and the delivery of PR and marketing content that can add true value to business communications strategies.

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