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WE ARE A BUSINESS PR AGENCY FOUNDED BY BUSINESS JOURNALISTS. WE DELIVER A FUSION OF INTELLIGENT MEDIA RELATIONS, CONTENT CREATION AND PROACTIVE PR STRATEGIES THAT ADD VALUE.

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Simpatico Pr
Content & Technology
We recognise that businesses in many sectors are facing unprecedented change and that technology and content are integral to effective corporate communications. In this rapidly changing world, we can help you create a credible narrative that will tell your story and enhance your corporate profile by generating:
  • •   IDEAS THAT SHAPE OPINIONS
  • •   CONTENT THAT ENGAGES AND INFLUENCES
  • •   CONSISTENT POSITIVE EXPOSURE
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Branding TV channels in an increasingly complex and cluttered broadcast world, is no small challenge. The arrival of a brand new arthouse drama channel, Walter Presents, prompted Alasdair Lennox, Executive Creative Director at FITCH, to compare the creative approach behind three new TV channel identities. @Simpaticopr Intelligent Business PR
Posted on Feb 05, 2016
Silicon Valley is an inspiring and dynamic place, and it has much to teach the UK ad industry. the7stars' Dino Lamptey-Myers took a trip across the pond with the IPA and shared his five key lessons. @Simpaticopr Intelligent Business PR
Posted on Jan 28, 2016
Most people who work in the ad industry will freely admit to being far more obsessed with the TV and poster ads than their civilian friends and family. But does their appreciation for their craft affect the work that advertisers, creatives or media planners undertake? @Simpaticopr Intelligent Business PR This was the question that neuroscience research company Neuro-Insight, explored when they conducted a small sample study in conjunction with News UK. Fifty employees of the media agency Mindshare were shown an ad break containing spots from Three, the National Trust and The Sun in the context of a TV program. Participants were fitted with headsets and their brain responses to the ads were monitored throughout, then compared to those of 50 members of the general public. So what did Neuro-Insight find? The short answer is ad industry folk react differently to ads than ordinary members of the public. Ad industry participants showed significantly higher levels of memory encoding and emotional response to advertisements, compared to the man in the street.
Posted on Jan 22, 2016
Every year starts with a deluge trends predictions in the media covering any sector of business you care to name. But there are trend predictions and there are trend predictions. @Simpaticopr Intelligent Business PR Global service design consultancy @Fjord’s annual trends predictions tend to set the pace in the design and technology space however. Fjord predicts a redefinition of luxury, the rise of health data, and a shift towards bringing design thinking in-house will each have a profound impact on business, government, and society in 2016. Here’s a quick taster of some of Fjord’s key trends for this year:
Posted on Jan 13, 2016
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